So you want to connect with your customers a little more, but how do you do it? Making connections with customers is an important step in making sure your business is a success, whether you’re selling products or services. The more customers you connect with, the more likely it is that they’ll buy from you and share positive experiences.
How To Build Connections With Customers?
Unfortunately, making connections with customers can be a little tricky. You don’t want to spam your customers with emails or text messages, and you don’t want to annoy them by being too pushy. Below are some inexpensive ways to connect with your customers:
Get Chatting On Their Preferred Platform
WhatsApp, Facebook Messenger, Instagram, Email… there are lots of chat options out there, but which one do you choose? The answer is simple; you choose all of them! Your customers what to hear from you on their preferred platform, and using an integrated all-in-one chat client doesn’t have to be expensive.
Have a look at your options and try to connect with your customers on their platform.
It’s Time To Be Thankful
Send personal emails to thank customers for their business, or invite them to participate in a survey about your services or products. Not only will this show that you care about each customer, but it’s also a good way to get valuable feedback from real people you know who have interacted with your brand.
These surveys don’t have to be complicated and can be as simple as a couple of questions; just make sure you collect all the names and email addresses of your customers so you can send them some personalized thank you’s.
Empower Your Customers To Connect With You
Some businesses deliberately avoid using social media because they believe it’s filled with negative comments, but this is a dangerous logic to follow. Instead, you should see the benefits of social media and use them to connect with your customers.
If you have a Facebook page, make sure you post regular updates and ask your customers to leave their comments and thoughts. You might be surprised at the positive feedback you get!
Create a Facebook page and use it as an opportunity to share information with potential customers, showcase deals, respond quickly when you open new locations. You can also start conversations by posting questions and inviting comments from people who “like” your page.
Use Social Media for Customer Service
Social media sites like Twitter and LinkedIn are the perfect platform for answering customer questions if they arise. One of the most important things to remember when using social media for customer service is that you should never ask your customers to put them in a negative light.
You must be honest, kind, and helpful, especially when it comes to your products or services.
If someone has an issue with a product they’ve purchased from you, encourage them to write a review on your Facebook page and reach out via email if you can’t answer their questions right away.
Write a Blog
Write short, basic, clear information about your company on your blog or website. It’s the quickest way to get the basics of your company out there, and it’s also easy for people to find when they search for you in Google. This can be a great place to respond quickly and directly to customer inquiries.
Using a company blog can also be a great way to showcase your products and services to your customers. Keep your blog updated with relevant, basic information that reflects your company’s values and personality.
If you post new information about your products or services, then it’s easy for people to find out what’s coming up, and so they have an opportunity to get in touch with you about anything they need. Have a look at these helpful marketing tips for small businesses and focus on the latest trends in customer relations.
Give Away Free Stuff
It doesn’t matter if it’s freebies, discounts, or just information sent straight to their inbox; sending freebies to your customers is a great way of demonstrating appreciation and keeping in touch with them.
You might not think it will work for you, but give it a go! If you’re not successful at first, don’t give up. Instead, try a different approach and see how it goes. Some businesses have reported significant success from giving away free products or information.
Connect With Influencers
Get social media enthusiasts and influencers interested in your brand through accounts on sites like Instagram and Pinterest. Tag them when you post images that are related to your business, as this will make it easier for other users who are also interested in those topics to find out more about your brand.
Beyond this, you can connect with your influencers in person.
This is much cheaper than paying for advertising and will likely be more effective too.
Get Some Great Product Images
Having high-resolution images of your products is a vital but inexpensive marketing strategy.
When you have great images of your products and services, that will help your customers make a better decision about how to spend their money on your brand.
It will also help you rank higher in search results, and it may even encourage people to share their own pictures of the product on social media sites like Facebook or Twitter. Make sure you have professional photos of your products that are updated regularly so you can drive customers to buy from you.
Support Local Charities
This is not an option that many articles mention, but corporate giving is a great option, especially for local businesses.
You can show your support for the local community by donating products to charity and helping them sell them on your behalf. This can also have a great impact online through social media, which will lead to more customers in the future. Another great option is to donate goods to charity when they are approaching sell-out.
By doing this, you can make more profits from the products you are giving away and increase your brand awareness at the same time. It’s a great way of letting your customers know that you care about the community and giving back to those who need it.
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