Existing customer on Enterprise Edition or Unlimited Edition
Salesforce writes: “Existing customer pricing on legacy editions remains unchanged.” The announcement does not say how long a legacy edition can be renewed, nor whether the unchanged price applies at the next renewal. It adds that availability “is governed by customer agreements”, which makes the signed order form the reference for each account. On the timing of a move to a new edition, the pricing page says only that the Account Executive can help compare options and “pick the right time to make the move”. The earlier list prices of Enterprise and Unlimited no longer appear on Salesforce's pricing page, so this page gives no before-and-after difference for these two editions.
New customer
The plan cards and the FAQ of the Sales pricing page name five paid plans: Starter Suite at $25 per user per month (billed monthly or annually), Pro Suite at $100, Core at $195, Advanced at $395 and Max at $550, the last four billed annually. The comparison table also lists a Free Suite at $0. Enterprise and Unlimited are not among them. The pricing page states that Agentforce, Slack, Tableau, Data 360 and Premier Success are now included in every edition, and the announcement adds Flex Credits: 500,000 on Core, 1 million on Advanced and 2.75 million on Max.
Agentforce 1 Edition customer
Max carries the same price as Agentforce 1 Edition: the announcement describes it as a “zero pricing change” at $550 per user per month. Salesforce states that existing Agentforce 1 Edition customers “can upgrade at no extra cost” to the new Max edition, “with up to $500 in added value”. The section of the announcement that gives the prices is headed “no price increase” for the top edition; it makes no such statement for Core or Advanced, and gives no earlier price for them.
Agentforce Industries customer
No figure is published yet. The announcement says only: “New pricing for Agentforce Industry Editions will go into effect later this fall.”
How this follows the 2025 change
The previous change to Enterprise and Unlimited was announced on 17 June 2025: Salesforce then stated that list prices would increase by an average of 6% on 1 August 2025, with no planned change for Starter or Pro.
Salesforce states that pricing and packaging are subject to change and that availability may vary by region and is governed by customer agreements.